Social interactions are at the heart of this concept. Its impactful “on air” retail store experience concept is high-energy and fashion-forward, intended to immerse its young customer base fully into the brand. Originally a pure-play e-tailer, fashion brand Missguided opened a big new store in the Kent Bluewater shopping centre last June after making a physical retail debut the previous year with its London flagship Westfield outlet. Welcome to the world of immersive branding. From new opportunities for product personalisation to multi-sensory shopping environments to interactive brand experiences, the way we buy is being turned on its head. For the latest news, follow us on Twitter, Facebook, and Instagram.The retail experience is being reimagined. Rihanna Releases Second Lingerie Pride CollectionĬher and Versace Team on Pride Month Collection Called the Out For Love Highlighter, $1 from every purchase will benefit Advocates for Youth, an Equality act advocate. The Body Shop has also introduced a new stockkeeping unit. Launching June 23, 10 percent of the collection’s proceeds will benefit the Human Rights Campaign. Tood Beauty will be offering eight limited-edition makeup polishes, which are named after historical LGBTQ activists. Peace Out and Isle of Paradise are collaborating on a set which includes the former’s acne dots, and the latter’s self-tanning butter 20 percent of proceeds will go to the Trevor Project. Net proceeds from Morphe’s Made With Pride collection - an array of two palettes, face and body gems, and brushes - will be donated to the Trevor Project. The set consists of a razor handle and blades for both face and body, designed to be an “all-inclusive hair removal system,” according to the brands. Called the Face and Body Pride Shave Set, 100 percent of sales will be donated to the Trevor Project, which purports to be the world’s largest organization for suicide prevention and mental health resources for LGBTQ youth. Makeup is creating a limited run of its Big Mood Pride Mascara in rainbow packaging 100 percent of proceeds will benefit It Gets Better, an organization that supports LGBTQ youth.įlamingo and Harry’s have also created a joint set. will also be introducing a round-up program to benefit The Trevor Project both online and in-stores.Į.l.f. Consumers shopping on the brand’s website will be given the option to round up their order price to benefit the center.
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NYX Professional Makeup is continuing its partnership with the Los Angeles LGBT Center, to which the brand has already donated over $100,000. Ten percent of that collection’s sales for the month of June will benefit the U.K.-based Kaleidoscope Trust, an LGBTQ rights organization. Lottie London has unveiled a new collection, called Proud to Be, which includes eye makeup and stickers. The brand is donating 100 percent of gross profits from its rainbow lashes, the Prismatic Gossamer lash, to the organization, up to $50,000. Lashify is partnering with the Center for Black Equity, an organization that benefits Black LGBTQ people internationally. Youth to the People is donating $100,000 via its To The Future fund to two different nonprofits: GLSEN, which aims to end discrimination and harassment in schools and NCTE, the National Center for Transgender Equity.
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